Google Universal Analytics Guide
Each widget supports event tracking through Google Tag Manager.
Please note: Google Analytics tracking without Google Tag Manager is not supported and must be implemented separately!
Google Tag Manager configuration
Tags, add a new tag of type
Track type to
Variables create the following
Data Layer Variables:
|Name||Data Layer Variable|
Store the data layer variables in the previously created tag in
Event Tracking Parameters.
Ecommerce, the settings
Enable Enhanced Ecommerce Features and
Use Data Layer must be activated.
Now you must create a trigger which executes the newly created code.
To do this, switch to the menu item
Triggers and create a
Custom Event with the event name
Subsequently, the newly created trigger must be referenced in the tag.
In the tag settings go to
Triggering and select the previously created trigger from the resulting list.
The configuration is now complete.
Google Analytics events
As the user interacts with the widget, events are generated in the background for all possible interactions.
These are stored in the global
dataLayer variable, which the Google Tag Manager can read and process.
If everything is set up correctly you can view them in your Google Analytics account under
Google Analytics Enhanced Ecommerce
Enhanced Ecommerce enables you to track your product purchases and bounces happening between individual booking steps.
It is recommended to store descriptive names for the 4 booking steps in the Google Analytics account under
Ecommerce Settings ->
Subsequently, you can analyze the bounce rate under